In real estate, one principle has stood the test of time: location is everything. Whether you’re a seasoned investor or a first-time renter, the value of a property is shaped not just by its size or design, but by where it stands. In Pangasinan — a province rich in heritage, commerce, and opportunity — this truth is especially relevant.
At Ricafort Trading Corporation, we’ve seen firsthand how location influences long-term growth, tenant satisfaction, and investment returns. This blog explores what makes a location truly valuable in Pangasinan, and how to evaluate it with confidence.
The Anatomy of a Valuable Location
A prime location isn’t just about being “near the mall.” It’s a strategic blend of accessibility, infrastructure, and community relevance. Here are the key ingredients:
- Accessibility: Properties near major roads, transport hubs, and commercial centers tend to attract more foot traffic and offer convenience to tenants and customers.
- Infrastructure: Reliable utilities, road networks, and digital connectivity are essential. Areas with ongoing infrastructure projects often signal future growth.
- Visibility: For commercial properties, being seen matters. Corner lots, main road frontage, and proximity to high-traffic zones increase business potential.
- Community Growth: A location surrounded by schools, hospitals, markets, and government offices creates a self-sustaining ecosystem — ideal for both renters and investors.
In Pangasinan, these factors are evolving rapidly, especially in cities like Dagupan, Alaminos, and Urdaneta.
Pangasinan’s Rising Corridors
Let’s take a closer look at three cities shaping the province’s commercial future:
Dagupan City
Known as the commercial heart of Pangasinan, Dagupan offers a dynamic mix of retail, education, and healthcare institutions. Its central location and connectivity to neighboring towns make it a strategic base for businesses.
Alaminos City
Alaminos is more than just the gateway to the Hundred Islands. It’s a growing urban center with expanding barangay infrastructure projects and a renewed focus on tourism and transport.
Urdaneta City
Urdaneta’s role as a transport and trade hub continues to grow. With subdivisions, schools, and commercial developments on the rise, it’s attracting both residential and business interest.
One exciting development is the proposed Tri-City Ferry System Project, which aims to connect Dagupan, Alaminos, and San Fernando (La Union) via sea transport. This initiative, backed by the PPP Center and Asian Development Bank, is expected to reduce travel time, ease congestion, and boost tourism and commerce across the region3.
Beyond the Map: What Locals Truly Value
While maps and zoning charts offer data, true value lies in how a location feels and functions for the people who live and work there.
- Safety and Security: Gated communities, well-lit streets, and active barangay patrols contribute to peace of mind.
- Cultural Relevance: Properties near churches, plazas, and heritage sites often hold sentimental and historical value.
- Community Connection: Areas with strong local businesses, schools, and civic spaces foster belonging — a key factor for long-term tenants.
Ricafort properties are intentionally placed in areas that reflect these values. We prioritize locations where people can thrive — not just transact.
Evaluating Location Like a Pro
Whether you’re scouting for a rental space or planning a long-term investment, here’s a checklist to guide your decision:
✅ Is the property accessible by public and private transport?
✅ Are utilities (water, electricity, internet) stable and scalable?
✅ What’s the foot traffic like during peak hours?
✅ Are there complementary businesses or institutions nearby?
✅ Is the area prone to flooding or other environmental risks?
✅ What infrastructure projects are planned or underway?
For investors, it’s also wise to consult zonal values published by the Bureau of Internal Revenue, which offer insights into government-assessed property values across regions.
Why Ricafort Invests in Location-First Strategies
At Ricafort Trading Corporation, we don’t just sell or lease properties — we steward spaces that support growth. Our legacy is built on choosing locations that serve communities, empower entrepreneurs, and stand the test of time.
We believe that when you invest in the right location, you’re not just buying land — you’re investing in possibility.
Ready to Explore?
Whether you’re looking to lease a commercial space or invest in a property that aligns with your long-term goals, Ricafort is here to guide you. Our listings reflect our commitment to strategic placement, community relevance, and enduring value.
Let’s talk about where your next chapter begins.